Who is Elon?

A story built between the market and the salon.

Elon was born from the experience of those who knew the cosmetics market from two sides: sales and professional application. This combination gave rise to a purpose that remains today: developing quality, performance and consistency hair products for brands and professionals.

OUR STORY

From a family idea to a hair care industry.

NOSSO DNA

Real-world experience before the industry.

Before the factory, there was experience. Renato understood the market, the clients, and the business dynamics. Ana understood hair, the products, and the daily challenges faced in the salon.

It was from this combination that Elon was born.

A company built on observing real-world problems and seeking better solutions for the hair care market.

SPECIALIZATION

INTERNATIONAL EXPERIENCE

Throughout its history, Elon has focused its expertise on the development and manufacturing of hair care products.

This specialization enables the company to stay close to market needs and develop products aligned with the diverse demands of brands, professionals, and consumers.

Elon’s expansion extended beyond Brazil’s borders during the very early years of its industrial operations.

Throughout this journey, the company has developed projects for clients in various markets, including North America, Portugal, and Arab countries.

Today, Elon is working to further expand its international presence, with Spain playing a key role in its strategy for entering the European market.

an abstract photo of a curved building with a blue sky in the background

Renove Professional Hair

Elon’s journey also includes the development of its own brands. Among them is Renove Professional Hair, created based on the company’s own experience in the hair care sector.

Its flagship product, Liss Gold, has become a highlight of this journey, representing Elon’s commitment to developing high-performance hair care solutions that offer a distinctive professional experience.

Hands-on experience

An industry prepared for the next chapter.

Today, Elon combines market experience, hair care expertise, and the infrastructure to develop and manufacture products for various projects.

The next step is to further expand its international presence, bringing the company closer to new markets and creating new opportunities for brands looking to develop hair care products in Brazil and Europe.

Your next brand could start here.

Tell us about your project and discover how Elon can transform an idea into a market-ready hair care product.